It's very simple:
- Buy a domain (starting at 10 €),
- Purchase a hosting plan with sufficient storage (around €40+)
- Use AI to enter a prompt for your page.
In less than an hour, you’ll have a brand-new website that you can use for your business. However, there are also some drawbacks that could end up costing you more than you actually save.
For aspiring freelancers or small businesses looking to expand their social media presence with a more organised portfolio, creating a website is extremely beneficial. One of the biggest concerns, however, is the price tag, which may not fit within a business owner’s budget. At Vavřík Studio, we understand this problem, but we need to warn you about something we’re encountering increasingly often.
What are the disadvantages of an AI-generated website?
At first glance, the website may look beautiful, we won’t deny that. But your customers and clients will notice that an AI-generated website like this looks generic and often comes across as cheap and non-functional. These are three ways in which an AI-generated website can harm your business.
1. The money you save costs you your customers' attention.
We see many companies writing about how they use AI, how it has saved them money, or how innovatively they approach their processes. At Vavřík Studio, we understand this approach and, to a certain extent, we agree with it. What’s far more important to us, however, is that customer or client attention isn’t something a business should skimp on. Customers can recognise AI-generated websites and may perceive them as a cheap and lazy way for a business to present its sales pitch. Customers or clients may not appreciate an AI-generated site, and as a result, the business loses more than it saves.
At Vavřík Studio, we therefore focus on the uniqueness of every website we create for our clients. We don’t generate websites using AI prompts, and we don’t look for cheap shortcuts that would make your customers feel like you’re skimping on them. However, we understand that not everyone can afford a well-designed and functional website costing several thousand euros when starting a business. The question, then, is whether you even need a website when starting a business and whether social media alone would suffice for you at the beginning.
However, once the people closest to you get used to the fact that you’re in business and have a website, your business may start to stagnate. At this stage, what matters most is how your website comes across, especially to people who don’t know you. A cheap, AI-generated site may therefore be the reason why new customers don’t feel what matters most in this regard: vašu identitu značky.
At Vavřík Studio, we help redesign template-based websites so that your site leaves visitors with a sense of uniqueness and distinctiveness (based on their own judgment as well). This is only possible because we work with our clients to address brand identity holistically across all aspects of their business—including their website—through branding.
2. The site's functionality will be your worst nightmare
Technical or design debt is what can come back to haunt you with AI-generated websites. A website that costs €100 can turn into a repair project costing several thousand after just a few months. A website’s functionality often depends on detailed aspects that an AI prompt may not configure correctly. This can negatively impact the customer experience and damage your business’s reputation. Examples include even minor issues, such as poorly configured buttons that redirect customers everywhere except where they’re supposed to go. Alternatively, if a site has generic text, it can harm its indexing and subsequent AI-driven or SEO performance. There are truly many such examples.
With a more complex website or e-shop structure, this can cost you not only more money, but above all, the trust of your customers or clients. AI-generated pages can often unnecessarily burden the site with redundant content, which can impair its performance. Furthermore, visitors may literally get lost on the site and may not even properly understand what the site is for or what its purpose is.
At Vavřík Studio, we focus on websites that aren’t overwhelming for visitors and don’t slow down performance with unnecessary text, images, or features. At the same time, however, we work exclusively within the WordPress interface, which offers us many advantages but also comes with various limitations. We also believe that more complex website functionality cannot be replaced by AI, and it is important for us to maintain close contact with experts who specialize in this field. The entire our website was created using the WordPress platform and 3D modeling.
At the beginning of this article, we mentioned that there is something you should be aware of. It’s one thing to generate a page yourself, as we described at the beginning of this article. It’s quite another to pay several hundred or thousands of euros for the same page that you could have created yourself.
3. You'll end up paying more than you need to
Imagine someone approaches you, offering to build a website for €400, but all they’ll actually do is purchase a domain and hosting, quickly generate a template-based site, and then pressure you into buying additional overpriced services without which your site won’t function properly. Now that you know how easy it really is to create an AI-generated website—and the risks this could pose to you over time—we urge you to be careful about who you entrust your website to.
A high-quality website costs money and isn’t always necessary when starting a business. It’s better to wait and invest in quality and functionality. At Vavřík Studio, we value quality not only in our own work but also in the work of our competitors who are on the same wavelength as us. We’re not interested in creating a million websites and getting rich off of it. We want the final product, such as a website, to be truly high-quality and functional.